A real estate website with real results
You can now create a WOW website within minutes!
True North
The first of its kind! A Squarespace website template built specifically for Compass Real Estate Agents in Nashville, TN.
When you purchase the True North template you can skip hiring a
web designer
marketing expert
videographer
and photographer...
just drop in some of your own info and your website will be up and running!
When someone lands on your website they are asking…
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Someone will probably only be on your website for 8-15 seconds. Can they find what they need that quickly?
In order to make sure your website is optimized for highest retention rates, just be a real person. Put yourself in the mind of your potential client and ask:
Why did I come to this website?
What am I looking for / What help do I need?
Can I find that info at the top of a page or the menu?
Your website is a journey for a lead or client, so review every page on your website with these questions in mind?
(A) What relevant information do I have to offer?
(B) What do I want them to do now?
Example: (A) in a blog post you could provide a helpful checklist for someone selling their home, and (B) at the bottom of that content display a form for them to fill out to have a free consultation with you to see what their home is worth and how to best position themselves in the current market. You’ve now:
established yourself as an authority in this area
provided your lead with helpful information
created a seamless way for that lead to become a client
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It may not cost someone a dime to begin working with you. Make that clear. Not everyone understands how real estate agents get paid or how it will effect them as a buyer or seller. The biggest issue here is that a client wants to know what does your process look like?
Include a link in your menu and a call-to-action somewhere easily accessible on your home page that can lead them to a dedicated page all about what it looks like to work with you. Seeing that process outlined will help them more easily begin the journey with you.
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Some quick and easy ways to answer this question on your home page:
showcase your portfolio (homes you’ve sold)
showcase case studies that highlight your skills such as tenacity, deal making, working with complex situations and and finding those “hidden gem” homes for grateful buyers
use testimonials that identify specifics about a transaction and how you helped a client (not just fluffy reviews gushing “I just loved working with them, they’re so great, highly recommend.”)
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What should your website lead do to begin working with you?
Email you?
Call you?
Request a meeting?
Fill out a form?
Is this clear on your website? You should have
Calls-to-action on every page for someone to begin working with you
Menu links in the header and footer that direct people to contact you, or to view a page which will then lead them a contact form or button to easily contact you
Why True North?
True North’s unique design guides your leads on their journey to getting these 4 questions answered, quickly and without unnecessary clicks, so they become clients.
Plus it’s jam packed with branded tools to help you grow your business, streamline your marketing, and secure referrals.
A website shouldn’t just be pretty… it should be a workhorse for your business!
Here’s what’s included:
A strategic home page layout guides your guests to the answers they need
Two different styles of home pages to choose from: “minimal” + “creative”
Designed to meet Compass RE standards, including design elements + necessary links and logos
Free custom canva template for current + future blog posts that match your website
Tutorials that introduce you to the design settings of your website so you can keep your branding on-point
Strengths Assessment (helps you choose a strategic design layout based on your individual strengths)
Branded buyer and seller guides
Buyer and seller checklists
Nashville drone footage and photos not found on stock footage websites
Videos and photos of 26 Nashville neighborhoods
Pages pre-designed with key content including:
- “our process”
- bridge loan services
- compass concierge
- local neighborhoods page
- blogs and resources to help your clients (these also make you look like an expert!)
SEO optimized
And AI optimized!
Option to integrate IDX (live mls feed and searches on your website)
Easy upload to showcase the best of your portfolio, case studies and testimonials
Your new website comes ready with stunning photos and videos of Nashville.
Downtown
Belle Meade
Brentwood
Franklin
Mt Juliet
Wedgewood-Houston
Downtown Belle Meade Brentwood Franklin Mt Juliet Wedgewood-Houston
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The Nashville skyline speaks for itself. Our certified drone pilot has captured some stunning content highlighting eye catching corners of all the major neighborhoods.
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12 South, Antioch, Belle Meade, Bellevue, Brentwood, Crieve Hall, Downtown, East Nashville, Franklin, Gallatin, Germantown, Goodlettsville, Green Hills, (the) Gulch, Hendersonville, Hermitage, Hillsboro Village, Lebanon, Mt Juliet, (the) Nations, Nolensville, Oak Hill, Spring Hill, Sylvan Park, Village of Old Hickory, West End
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After 10 years of building custom websites for different real estate agents, these were the major neighborhoods that everyone requested to be on their “Neighborhoods” page. This of course depends on how you define neighborhood, but we feel this list hits pretty well all the major corners of our Middle TN counties that represent “Nashville.”
Setting up your new website is as easy as….
Buy The Template
You will receive your new website within 48 hours of purchase
While you wait you can collect the photos, info and text you want to include on your new website.
You will have a 6 month free trial to Squarespace, and 20% OFF your annual plan after that
Add In Your Info
To setup your new website you simply need to follow my guides that will be emailed to you as part of your Made For Me website package: these guides are easy to follow and everything you need to get your website up and running asap!
The Guides include:
Navigating Squarespace: a guided virtual tour + written checklist
“Move-In Day:” A Complete Checklist To Customizing Your New Site
Pre-Launch checklist: everything you need to have total confidence in publishing and sharing your site
Tell All Your Friends
As you navigate this journey it’s only natural that you may have questions or concerns… getting help is as simple as pressing Send.
You can email me for everything from tech support to getting help with more custom design questions or finding plugins to help you grow your business (more SEO help, IDX to bring your listings and mls search engine directly into your site, etc).
you’re a real estate agent in Nashville
you want to set yourself apart from the competition
you don’t have a team of videographers, photographers, graphic designers and web developers at your disposal
you want a stunning website that actually = new clients
